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Google Adwords Certified

- All employees are Google Adwords Certified.

Types of SEM Campaigns

- We have hands on experience running multi-million dollar campaigns for; CPC (cost per click), Display Ads, CPA (Cost Per Aquisition), CPL (Cost Per Lead), and Content Campaigns. We can help you determine which model best fits your business needs.

Google Analytics Certified - Google Analytics is the free market research platform that can be connected to your website to track your customers and your Adwords Campaings.

Keyword Research – Keyword research to determine the most relevant and high traffic keywords to drive qualified consumers to your site. As part of the research we review keyword click through rates, conversion rates, competitiveness and current rankings enabling your ads to deliver the most impressions and clicks.

Keyword Match Type – By using the correct exact, phrase, and broad match types we ensure that your ads receive the most impressions and clicks at the lowest cost-per-click (CPC). Proper use of negative keywords resulting in more qualified clicks and illiminating irrelevant impressions and inflated conversion metrics.

Campaign Creation – When creating your Search Engine Marketing campaigns we create granular ad groups. This allows us to make sure your ads are relevant to the keywords being searched.

Creatiing Ads – Creating the right ad for your keywords and landing page will increse the relevancy of the keyword and reduce the bid price. Google has many ad types includind, text, display, and mobile.

A/B split testing – We continually test your ad copy to make sure that customers are receiving the ad that drives qualified traffic to your site. It is importand to test different landing pages with different ads. The testing never ends..

Bidding – We base keyword bids off of individual keyphrase conversions to guarantee the lowest cost-per-click per keyphrase and a greater ROI. There are many bidding opportunities to target your ads; by geographic location, time of day, and with automated rules we can set up a customized marketing stratedgy for your business.